Zoom Dental – Elevating Online Presence Through Strategic SEO
Services
Search Engine Marketing
Sectors
Dental
The Challenge
Zoom Dental faced several hurdles in enhancing its online visibility and drawing local clientele. One primary challenge was low keyword rankings, with crucial commercial keywords such as “Dentist Burnaby” and “Burnaby Dentist” struggling to reach the top 10 search results. Technical SEO issues like crawl errors, mobile usability concerns, and flagged alerts in the search console further hampered the website’s performance.
Additionally, the lack of location-specific content and outdated on-page optimization limited the website’s ability to engage users and rank effectively. The Google Business Profile (GBP) also needed consistent updates and had citation inconsistencies, which negatively impacted local search performance. Compounding these issues was the presence of toxic backlinks that threatened the domain’s credibility and needed immediate disavowal.
Our Response
To overcome these challenges, we deployed a comprehensive and strategic SEO plan focusing on technical improvements, content optimization, and local SEO enhancements. First, we addressed the technical roadblocks by fixing crawl errors, resolving mobile usability issues, and improving Core Web Vitals (CWV) for faster load times. We also corrected NAP inconsistencies across citations to ensure uniformity.
Next, we enhanced the website’s content by improving readability, adding FAQs to key service pages, and publishing fresh, SEO-optimized blogs on topics such as wisdom teeth and sinus issues. To strengthen local SEO, we consistently updated the GBP with keyword-rich posts and detailed service descriptions, creating new neighborhood pages with targeted on-page optimizations.
We also tackled the backlink quality issues by disavowing toxic links and prioritizing the addition of over 15 high-quality backlinks and citations monthly. To refine keyword strategies, we closely monitored the search console and adjusted our targets, focusing on elevating commercial keywords to the top 5 positions while solidifying brand-specific searches like “Zoom Dental.” These actions were complemented by strategic content creation and regular updates to GBP to improve visibility and engagement.
The Impact
Our focused efforts brought remarkable results for Zoom Dental. Keyword rankings saw significant improvement, with critical commercial keywords progressing toward top 10 positions and brand-specific searches gaining increased click-through rates. The addition of SEO-optimized blogs led to a notable rise in website traffic, particularly from long-tail keyword searches. GBP performance improved dramatically, driving over 50 calls in a single month and boosting visibility for high-performing keywords like “dentist near me.”
Technical stability was achieved by resolving crawl errors and improving usability, which enhanced the site’s indexing and overall user experience. Furthermore, disavowing spammy links and building quality citations strengthened the domain authority. With these advancements, Zoom Dental has laid a solid foundation for continued growth in digital presence and customer acquisition, setting the stage for long-term success.
