Services
Meta Ads, Ecommerce Store Management
Sectors
B2C Ecommerce Store
The Challenge
The primary challenge was to quickly establish a digital presence for the Shopify store in a competitive market, building brand recognition from scratch and converting visitors into buyers. With limited initial awareness, the objective was to drive high-quality traffic, efficiently utilize the ad budget, and achieve strong conversion rates within a short timeframe.
Our Response
To overcome these challenges, a focused marketing strategy was developed using Facebook ads optimized for website conversions. The ads were carefully targeted towards audiences with a high interest in safety gadgets, resulting in efficient ad spend and a high Return on Ad Spend (ROAS). The Shopify website was also optimized to enhance the user experience, improve engagement, and maximize conversions.
- Facebook Ad Strategy:
Achieved high ROAS, with top-performing campaigns reaching a ROAS of 8.13.
Campaigns were structured to optimize conversions and maximize ad spend efficiency, generating over 360 website purchases.
- Shopify Website Optimization:
The Shopify site was refined with UI/UX enhancements and streamlined checkout processes, contributing to an impressive 5.44% conversion rate.
The Impact
The combined strategy of targeted advertising and site optimization delivered significant results within a two-month period:
- Return on Ad Spend (ROAS): Achieved an exceptional ROAS, with the best campaign at 8.13 and an average ROAS of approximately 6.69 across campaigns.
- Website Purchases and Sales: The campaigns collectively generated 360+ purchases, resulting in a total of 373 orders and Rs 791,614 in revenue.
- Conversion Rate: The Shopify store reached a conversion rate of 5.44%, well above the industry average for new e-commerce stores.
- Store Performance Metrics:
