Elbaz Construction SEO Success Story: Achieving 35% Traffic Growth and 25% More Leads
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Elbaz Construction SEO Success Story: Achieving 35% Traffic Growth and 25% More Leads
Services
Search Engine Optimisation
Sectors
Construction
The Challenge
Elbaz Construction faced significant hurdles in its effort to dominate the competitive construction market in Miami. The industry’s saturated nature meant that standing out required more than just basic SEO strategies. The company struggled with limited visibility for high-value keywords and lacked a strong presence in newly targeted locations like Hollywood. Additionally, technical issues such as indexing errors and irrelevant pages diluted their website’s performance, making it harder to rank for essential terms. Optimizing their Google Business Profile (GBP) was another challenge, with inconsistent information and limited engagement affecting local search rankings and lead generation.
Our Response
To address these challenges, we developed a tailored SEO strategy designed to enhance both visibility and engagement. We focused on creating fresh, SEO-optimized content, including blog posts targeting popular topics like kitchen remodeling and bathroom upgrades. Location-specific pages for Coconut Grove and Coral Gables were introduced, strengthening Elbaz Construction’s local presence.
Technical issues were resolved by fixing indexing errors, improving page load speed, and de-indexing irrelevant content. On the local SEO front, we revamped their Google Business Profile by adding well-researched posts weekly, replying to reviews with keyword-rich responses, and addressing NAP inconsistencies. To boost website authority, we implemented a targeted backlink-building strategy and launched a YouTube marketing campaign to diversify their digital footprint.
The Impact
Our efforts delivered significant results for Elbaz Construction, transforming their online presence and driving measurable growth. The website experienced a noticeable surge in visibility, with impressions and clicks growing steadily across the board. High-value keywords, such as “bathroom remodel” and “home contractor Miami FL,” moved into the top-10 rankings, giving the company a stronger competitive edge.
The GBP optimizations drove an influx of inquiries, with 60+ calls in May alone and an 18% contribution from the Hollywood location. The creation of neighborhood-specific content also resulted in improved local search performance, establishing Elbaz Construction as a go-to choice for remodeling and construction services in Miami and surrounding areas.
